Thanks to Twitter's rising popularity -- and its finite, 140-character message length limit -- free URL shortening services have been all the rage recently. But they should not become a critical part of your company's infrastructure.
Why not? Because there's no guaranteeing they're going to work. Most of today's short URL services are run by small, modestly funded startups that could easily shut them down -- or change the way they work. Both have recently happened.
Read the whole story on Silicon Alley Insider
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